A new mind-bending immersive experience in central London will take visitors on a unique and thrilling journey through the imagination!
ICE PALACE opens at Outernet in central London on 12th November 2025, and will lead visitors through a winter wonderland on huge screens like they’ve never seen before. An unmissable experience in the heart of the city, it is free to visit and will coincide with Tod’s Festive Feast, a boutique food market curated by @eatingwithtod.
Outernet London’s Now Building is the most visited cultural attraction in the UK and home to the most advanced screens in the world. It is situated next to Tottenham Court Road Station and Oxford Street.
Ice Palace is an enchanting immersive experience that will take audiences on a journey as the Spirit of Christmas awakens its frozen halls, filling them with warmth, light, and festive magic.
Follow this heartwarming spark as it guides you through a series of breathtaking Christmas realms, glide through the twinkling elegance of the Nutcracker’s ballroom, watch gingerbread castles swirl to life in a cloud of sugar and spice all around you and explore the merry chaos of Santa’s Workshop.
Launching in November, this is an immersive journey that will enchant audiences of all ages with stunning visuals, music, and a touch of holiday magic.
Ice Palace is a truly enchanting celebration of the season – a unique immersive show that captures the wonder, warmth and joyous spirit of Christmas at its very best. And with free entry in the heart of the West End, it’s a festive experience everyone can enjoy. We hope Londoners and visitors alike will join us and feel the magic for themselves – Alexandra Payne, Outernet Director, Creative and Content Studio
The new show is the latest in a series of iconic productions, which are free to enjoy, from The Butterfly Experience to Tetris to Flow.
Tod’s Festive Feast will take place in St Giles Square, next to Outernet from Thursday 13th November to Sunday 28th December. Featuring a dozen premium food concepts it will be an intimate gathering of London’s most interesting culinary talent. From bratwurst to cheesemongers there will be a real mix of Christmas favourites and quality cuisines taken to a new level, in a theatrical fashion, a feast for all the senses.
Dates: 12th November to 31st December
Location: The Now Building at Outernet
Nearest Station: Tottenham Court Road
If you are looking for a place to stay for any of the above dates then check out our interactive accommodation map below. Just add in the dates you want to stay and the venue and you will be able to see what’s available nearby!
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