Join us on April 17, 2026, at 1919 Alliant Energy Center Way in Madison for the thrilling PRCA Rodeo event at the Midwest Horse Fair. Experience the excitement and tradition of professional rodeo as top cowboys and cowgirls compete in adrenaline-pumping events such as bull riding, barrel racing, and roping. This family-friendly event showcases skill, speed, and courage in a vibrant atmosphere that celebrates Western heritage and the spirit of the American frontier. Whether you’re a rodeo enthusiast or new to the sport, the PRCA Rodeo promises heart-stopping action and unforgettable entertainment. Don’t miss your chance to witness the best in rodeo—come join us for a day filled with excitement, passion, and Western culture!
